Project by The Jack Stupid
BNL Hello!bank • Digital Evolution series
CASE
After a considerable number of motion graphic videos to present their online banking products, the client asked us to create a series of animations.
The agency proposed 10 pieces of animation to narrate the digital development of some industrial products (Music Player, TV, Microphone…)
To comment our synthetic, edgy 8-bit drawings we wrote a robotic, mechanical copy to be read by a computer voice.
For this series we also composed the original music on traditional instruments and then we made it sound like the soundtrack to an old videogame.
The Evolution series, of which we show here Evolution of Music, consist of 9 episodes: Music Player Television, Watch, Drawing, Printer, Memory & Data, Amplifiers, Smartphone Camera, Microphone.
