Salad Days Magazine is one of Italys leading free press magazines and it fits somewhere between a DIY fanzine and a glossy magazine.
The core of the mag is mainly about music, actionsports, street art, tattoos and lifestyle.
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“Salad days are days of carefree innocence and pleasure of our youth”
Inspired by a quote about the "best period in life" where you're still not ruled by society's expectations it wants to be an alternative to the profit generating mainstream media who imposes rules on artists and sportsmen, forcing them to de-individualization and uses them solely as a fashion statement.
That’s why it’s foundamental that everybody in this project is or has been a militant part of the underground, assuring our readers a sense of knowledge and affiliation to this world.
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Being onboard from the start I have been responsible for entire startup process and design of the Magazine, from inception to completion of projects, including:
- Editorial artdirection and development of the visual style of the magazine.
- Managing all print and online design.
- Executive decision maker on all branding, layout, website, presskits and promotional material.
- Photography and writing articles for both online and printed magazine.
