Branding 

Portugal

Attitude Academia de Artes is a new dance school located in Porto, Portugal. It prides itself on offering its students a healthy and professional contact with various different styles of dance, whilst always providing them with the right tools if their central goal is to pursue an artistic career in the industry. 

Our main goal for the developed branding system was not to fall into the typical clichés associated with dance studios. Using the academy’s modern and inclusive vision as a starting point, the resulting concept is intended to transmit strength and determination without losing the inherent beauty associated with movement. 

Photos by _ Filipa Paiva

Models _ Ballet students from Attitude Academia de Artes