One of Asia’s leading Chinese Metaphysics Authority is about to visit Manila for his annual Feng Shui and Astrology seminar, just in time for the year of the dog. To promote this event, the radio advertisement played around the idea of the “dog” being the obedient listener, and the “man” which is colloquially known as the “dawg”.

Brand: Resorts World Manila
Copywriter: JM Oleo
Head Writer: Jeffrey Daroy
Creative Director: Jorge Orellana
Executive Creative Director: Martin Paz
Dawg
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Dawg

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Creative Fields