Xiangning Xie's profile

夯丸文创 HangWan - Brand Identity


夯丸 HANG WAN
文化传播有限公司

VISION 
大力丸- 夯丸文化传播的具象思维,致力于成为多元艺术文化交流的助推力量。
It is dedicated to being a driving force for the exchange of multicultural arts and culture.

MISSION
为大众提供高质量的艺术文化交流项目,营造正能量的艺术氛围。
Provide high quality artistic and cultural exchange programs for the masses, and create an artistic atmosphere of positive energy.

INSPIRATION 
- 取“天方地圆”和谐之意,以中国传统文化思想为基础,取圆形和方形作为基础元素。
- 参考传统中式窗户的设计特点,意在打开一扇中外艺术文化交流之窗。
- 用汉语拼音的拼读方式唱响中国文化之声。
- 红色作为中国情结的代表色,取其祥瑞之意,传递博爱正能量。​​​​​​​
- Taking the harmony of heaven and earth, the circle and square are taken as the basic elements based on the traditional Chinese cultural thought.
- The design features of traditional Chinese Windows are designed to open a window of Chinese and foreign art and cultural exchange.
- The pronunciation of Chinese culture is sung in the spelling of Chinese pinyin.
- Red, as the representative color of China complex, takes its auspicious meaning and conveys the positive energy of fraternity.
夯丸文创 HangWan - Brand Identity
Published:

夯丸文创 HangWan - Brand Identity

HangWan Culture - Visual Identity for Art Culture brand

Published: