THE ROAR - "UNLEASH THE LION IN YOU"
The ROAR -“Unleash the Lion in You” is a hypothetical design concept for the Mercedes Benz C-Class coupe. The main idea behind the ROAR concept is to show the fierce supremacy of the Mercedes with a drawn inspiration from the lion which is the king of the savanna.
The key visual for this hypothetical campaign was got from Mercedes Benz media library.
KEY VISUAL
Photo by : Florian Haizmann
SECTION FOCUS
Section 1
Section 2
Section 3
FULL IMAGE CONCEPT
