THE CHALLENGE: Exclusive Books is one of South Africa’s largest bookselling chains. We were tasked to create an in-store poster for the chain, in support of Aids Awareness Week.
THE CONCEPT: The solution came easily to me as I drew a similarity between the red ribbon book mark found in many books with that of the red HIV ribbon which is the universal symbol of awareness and support for people living with HIV.
COPY: ‘Support Aids Awareness Week, 1-7 December.
AWARD: Loerie Silver - Poster
MY ROLE: Concept (+ copywriter) • Original art direction • Directing the shoot • Final layout
