Corporate identity is the visual representation of a company or business and defines how it is perceived by customers and competitors.
The correct implementation of a well designed identity can have a powerful impact on a company's standing. It also has the potential to elevate a smaller business thus allowing it to become a competitor in a bigger market.
Every business has particular characteristics and strengths: pinpoint what is unique about your business/how you define yourself and aim to communicate that.
A well designed logo - the first step in creating an identity - will symbolise your uniqueness and create immediate customer recognition.
Consistency is the key! The corporate identity should be applied throughout all aspects of your business activity, thus reinforcing your companys presence - both visually and verbally for example how your staff dress/answer the telephone/how quotes are supplied to potential customers/how your offices are decorated, furnished etc....
Everything you do should communicate your public face and character, i.e. your identity
You do not always have to radically change your identity. You can refresh it. Many large companies have done just that and you may find it interesting to play this clip which shows how Shell have developed their identity over the years........
The correct implementation of a well designed identity can have a powerful impact on a company's standing. It also has the potential to elevate a smaller business thus allowing it to become a competitor in a bigger market.
Every business has particular characteristics and strengths: pinpoint what is unique about your business/how you define yourself and aim to communicate that.
A well designed logo - the first step in creating an identity - will symbolise your uniqueness and create immediate customer recognition.
Consistency is the key! The corporate identity should be applied throughout all aspects of your business activity, thus reinforcing your companys presence - both visually and verbally for example how your staff dress/answer the telephone/how quotes are supplied to potential customers/how your offices are decorated, furnished etc....
Everything you do should communicate your public face and character, i.e. your identity
You do not always have to radically change your identity. You can refresh it. Many large companies have done just that and you may find it interesting to play this clip which shows how Shell have developed their identity over the years........
........ as have grassidesign
Whether you need a complete corporate identity design overhaul or simply a review of your existing identity, we are happy to come and discuss your project and to give you a written estimate for consideration. Please call Michael Grassi on 01652 515212 or email me at michael@grassidesign.com
BenweldSecure
We designed a corporate identity which included logo design, business stationery,
corporate folder & brochure and design & production of their website.
www.benweld.co.uk
BenweldSecure are Kidderminster based makers of high security door sets for the MOD,
utilities and commercial customers.
We designed a corporate identity which included logo design, business stationery,
corporate folder & brochure and design & production of their website.
www.benweld.co.uk
BenweldSecure are Kidderminster based makers of high security door sets for the MOD,
utilities and commercial customers.
We designed a corporate identity for Webster & Horsfall which included a logo design,
business stationery and corporate folder.
Webster & Horsfall are a Birmingham based manufacturer of Wire and Strip providing
bespoke products to a diverse range of clients throughout Europe,
North America and Asia.
