THE CONTEXT OF THE BRAND
In Cape Town restaurants are thriving, especially those that focus on Italian food. Luca and Natasha Di Pasquale, coming from an Italian background with South African roots, established True Italic for the reason of standing out from the crowd by showing the public what a true Italian experience should be.
THE DIFFERENTIATING FACTORS OF THE BRAND
Their brand focuses on using fresh and local ingredients to create simple dishes with the focus on merging traditional and modern Italian food.
THE BRAND REASON FOR BEING: HOW THE CONTEXT AND DIFFERENTIATORS FACTORS HAVE AN OVERREACHING PURPOSE
Luca and Natasha aim to demonstrate how Italian food is the essence of life by fusing together traditional and contemporary Italian recipes for a unique experience.
Luca and Natasha aim to demonstrate how Italian food is the essence of life by fusing together traditional and contemporary Italian recipes for a unique experience.
HOW THE BRAND IS EXPERIENCED EXTERNALLY
True Italic is experienced through their food. The food speaks for the merging of the traditions and modernization of Italian food. The actual space of the restaurant communicates the intimate nature that it is suppose to be enjoyed in.
