Hilfe schläft nicht
»Hilfe schläft nicht« (help never sleeps) is an annual report concept for german rescue flight service DRF Luftrettung. Johanna Niebrandt and I invented this design suggestion in 2017, during the course Corporate Reporting at Münster School of Design.
Special focus was on superiority over the ground-based rescue service and the possibility to save lives even in the dark and under difficult visibility and weather conditions. With fold-out pages in stories of affected people we could clarify long distances and geographical obstacles that could easily bridged and flew over.
We decided to raise trust by being very transparent. So we showed the advanced, live saving and indispensable equipment of the rescue flight service and its expensive costs, so people understand why it’s important to become a donor or sponsor.
These two photos by photographer Andreas Pohlmann only reflect the look the photography for the Board of Directors. They do not show the board of the DRF. It’s not an official annual report.
Please visit www.andreaspohlmann.com
Please visit www.andreaspohlmann.com
I finally want to thank my team mate Johanna Niebrandt for having a great time during this project together: thank you, Johanna!
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