be happy
Branding created for the launch event 'be happy', for a company name Beautiful Environment Ltd, also known as Be, which is a distribution company of the sustainable and natural hair care range, Davines in New zealand.
The design style had to embody sustainability and the natural aspects of the company but with a point of difference.
Natural elements were used but were contrasted by the colours and shapes in the composition, after all the branding was for an event so still had to maintain a fun and intriguing element.
Above is the invite/poster that was distributed in various formats to clients inviting them to the event. These formats included posters for salons, full page magazine ads and email invites.
This is the ticket guests received once they had rsvp'd to the event. The entrance to the event was on a road with high foot traffic so this was for security purposes.
Clean, clear and precise way-finding was important for this event due to the various activations around the very spread out venue, so continuing the theme of using 'be' the companies name and part of the event name, I created the following signage.
Be (Beautiful Environment Ltd) really stress that everything they put out is 'beautiful' that is why we opted for unique way-finding opposed to conventional.
