Bisbano's
Elements of branding campaign for local pizza joint.
Elements of branding campaign for local pizza joint.
Bisbano's is a local pizza joint and bar that is located on the edge of a college campus. The following print campaign elements were targeting specifically for the college crowd and for those alumni of the University that used to call Bisbano's home.
The Fine Print: Let’s say you’re with your special lady friend, the liGhts are low and she whispers,
“If only I had a Bisbano’s pizza, I could really go wild!” Has this ever happened to you? No? Well, it hasn’t happened to us either. But it might. We’re not giving up hope. That’s why it pays to be prepared. So next time you’re hoping that things get hot and heavy, stop in to Bisbano’s first and pick up a pizza. Heck, get two. Then if she turns you down - at least you’ve still got some pizza. And now you don’t even have to share.
“If only I had a Bisbano’s pizza, I could really go wild!” Has this ever happened to you? No? Well, it hasn’t happened to us either. But it might. We’re not giving up hope. That’s why it pays to be prepared. So next time you’re hoping that things get hot and heavy, stop in to Bisbano’s first and pick up a pizza. Heck, get two. Then if she turns you down - at least you’ve still got some pizza. And now you don’t even have to share.
The Fine Print: We would hate to imply that some of the other pizza places don’t make their pizzas from scratch, so we won’t. We’ll just say it. they Don’t. At Bisbano’s we make our pizza dough from scratch daily. Same goes for the sauce. One taste and you would swear your Mom* made it. So yes, we don’t deliver, our sign out front is kind of old and run down, and we don’t have go-carts for the kids to play in. But what we do have is some Pretty Freakin’ Good Pizza!
The Small Print: To be completely honest, we’re not quite sure if bisbano is A real person or not. We have heard rumors, but nothing has been verified. If he were, we imagine him looking a lot like Don Corleone from the Godfather. He probably speaks little English, uses his hands a lot when he talks, and sings O Sol O’mio as he flips pizzas in the air. Whether he is real or not though, one thing’s for certain, the PIZZA is! We’re talking fresh home made pizza dough and a sauce that you would swear was made by your Mom (Granted that your Mom is Italian - otherwise it’s not sauce, it’s just tomatoes mashed up into a liquidy substance resembling sauce). But we’ll let you be the judge. Come check us out, and maybe Bisbano himself will stop by and say hello - or maybe he won’t - after all, he stays pretty busy tossin’ the dough.
The Small Print: OK, we’re not completely sure about the percentaGe thinG, but we do Know Guys LOVE Pizza. We’re also pretty confident girls love pizza too. So, if we put girls, guys and pizza together, what do we get? Yep, that’s right – Love! We wish we could tell you how many proposals and love at first sight meetings we have had at Bisbano’s. No seriously, we wish we could tell you, but we have no idea. We’re certain it’s a lot though. So, next time you’re looking to fill your need for love and pizza, give Bisbano’s a try. Regardless of the outcome, you’re guaranteed some Pretty Freakin’ Good Pizza!
The Fine Print: If you remember the 80’S then you probably remember bisbano’s pizza. Yeah, those were some great times. Some embarrassing. Some not so much. But just because you’ve grown up, bought a house, and are raising a couple of kids doesn’t mean that you can’t enjoy a little indulgence from your wild and crazy past. A large Bisbano’s pizza (with extra cheese). Was great. Still is.
