The new N6800 4 in 1 ULTRA TECHNOLOGY
Hisense VIDAA
On the smart TV front, this Hisense uses a proprietary operating system called VIDAA U. It’s an interface based on big tiles, and it’s clean and easy to navigate.
As for the display tech, it has a 4K Ultra HD resolution. It is compatible with high dynamic range – just good old commonplace HDR10, none of the other fancy formats such as Dolby Vision or Hybrid Log-Gamma.
This is an edge-lit LED LCD panel, and Hisense claims a peak brightness of 450 nits. That’s quite far off the 1000 nits required for a UHD Premium sticker, but Hisense has a trick up its sleeve when it comes to punching above its weight.
That trick is ULED, Hisense’s proprietary tech that uses small crystals for improved backlight control. The idea is to give its LCD performance a boost by adding the lighting precision associated with OLED tech, which has pixels that turn off and on individually. Basically, fancy lighting but still LCD.
The new N6800
4 in 1 ULTRA TECHNOLOGY
ULTRA HD
ULTRA CONTRAST
ULTRA COLOUR
ULTRA MOTION
Client:Hisense
Agency: SCHALLER UND PARTNER GMbH
Creative Director: Andres Osseleman
Senior Art Director:Yasser khairat
Copywriter: Oliver Fermer
