Toxic Rituals

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This is project was completed in collaboration of Maggie Lee and Philip Löfstedt, in a Junior Studio for Graphic Design.

Toxic Rituals is an environmental convention about the many problems that Mexico is facing; such as water shortage, deforestation, corruption and hurricanes. If these issues continue to reoccur, the country will soon be in a dire state that will not only be damaging for itself, but will also have a huge impact on Latin America and the United States. The four day convention starts on December 11th, 2013, and will feature speakers and panel discussions. It will be held in Cancun, Mexico with the purpose of utilizing the area’s tourist attractions and positive energy to attract attendees. This will result in fresh ideas and innovative solutions to aid Mexico in putting an end to its Toxic Rituals.

The design of the campaign is based on the environmental and social issues that Mexico is facing. It contrasts soft edges with geometric shapes and features saturated colors with repeating elements.

Theme Posters

The many problems that Mexico is facing has been divided into four different topics which will be discussed over a span of four days. Posters were made for each topic in order to raise interest and spread awareness of the actual content of the conference. Slump of a Metropolis refers to the many issues Mexico City is facing. Fading Assets: the resources that are diminishing. At Odds with Order: the problems related to corruption and violence. A Mischievous Site: the many natural disasters the country is faced with.

Promotional Material & Sinage

Promotional material will be placed around major cities across the world in order to inform a diverse population.

Signs will be attached to lamp posts on city streets all over the world to target pedestrians in parks along with billboards next to highways to inform commuters.

Upon Arrival

The center itself will be decorated in order to reflect the visual language of the convention, and to make it attractive to tourists in Cancun. Banners will be hung throughout the center to promote the Toxic Ritual’s discussion points. Stage projections will reflect the style of the convention as well.

When those interested in attending have registered for the convention, they will be recieve a pass which will function as their ticket for events and must be worn at all times.
Digital way-finding signs will be installed throughout the enormous center to help attendees navigate their way. The information depicted will automatically refresh as the conference continues so that only accurate information is displayed.

Pamphlet

This booklet will be the attendees' guide to the convention. It will contain everything they need to know about Toxic Rituals such as the schedule, speakers, and information about the topics that will be discussed.

Ephemera

Pins will be available for sale on ToxicRituals.com and for free at the convention.

Shirts, sweatshirts, and bags will be available at the conference and online, along with many retail stores including Urban Outfitters and American Apparel, targeting persons between the ages of 14 and 30.

Website

ToxicRituals.com will contain everything that one might want to know about the convention. You may register for the convention via the site and if unable to attend, view a live stream of the conference. One may even take part in the discussion from any location via twitter @ToxicRituals.

iPhone App

The app will feature the schedule, speakers, a map of the center, the online store as well as a place for people to check-in to the convention.

iPad App

The iPad app will feature the schedule, speakers, a map of the center, the online store and check-in. Additionally, it will have more information about the conference, a map and a city guide, a news feed, interesting articles about the environment and a section about the history and heritage of Mexico.