Sap Tze Pai (Trappist Dairy) is a dairy producer based in Hong Kong. It features milk products.
Currently, Sap Tze Pai mostly attracts local people and milk lovers. Therefore, Sap Tze Pai also sees the potential in attracting HongKongers and foreign travellers. Sap Tze Pai is trying to refresh the brand image into a more contemporary and localise dairy brand.
The design was applied with nostalgic color and cold drink house pattern in order to move toward as a vintage chic. It aimed to attract tourists and evoke the childhood memory of HongKongers.
