'Fit KL' City Branding

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Kuala Lumpur is a multicultural and metropolitan city with a lot of heritage and iconic places to visit.These heritage and iconic places are proven to be strategic in terms of distance, thus convenient and efficient. Break all of the sweats you’ve got and experience Kuala Lumpur’s lifestyle! Why take transports when you can in fact walk and lead the journey yourself? Make yourself fit - Exercise and be part of the crowd. You may see what others don’t see in KL’s beauty.

'Fit KL' urge the locals to tourists to travel and explore KL by walking instead of taking own transports or public transport due its beneficial advantages - Indirect exercise to make you feel fit, as you could t into KL lifestyle in more depth.

'Fit KL' enhance its branding by producing a brochure that provides informations of KL highlights, that has city map to guide the tour, with a fold inspired by a fan, so it can be used when travel around KL’s hot weather.