BLISS
Tea brand package design
This was for live brief. We were asked to make their brand name and package design. They had started
importing goldfish tea bags and were wanting a design solution that will provide them with a brand strategy.
The brand keywords they suggested are ‘Beautiful’, ‘Colorful/Vibrant’, ‘Quality’, ‘Trendy’. Also their target
market are mostly female who enjoy the latest art and design trends. So I chose abstract style illustration which
reminds us water and goldfish. Also I used bright and pastel colours to make it vibrant and attract to female
target market. And the clean sans serif font makes the design more elegant.
