Idea
Your First Breath
A campaign by Nicorette Malaysia to invite smokers at the workplace to rediscover life as a non-smoker by taking their first breath of fresh air in years, if they could bring themselves to quit smoking.
01.
Logo
We used the spinnaker from the Nicorette logo as the key element, symbolising a smooth sailing journey
towards cleaner lungs and a clearer mind.
02.
Posters
A series of posters were created to be placed at designated smoking areas to trigger smokers to think about how different life would be if they regained their sense of smell or how intrusive their post-cigarette breath could be to non-smokers.
03.
Email
We spread the message to HR personnel and participants via email updates that summarised the benefits
of joining Your First Breath campaign.
04.
Guidebooks
Two guidebooks were designed for HR personnel and participants, respectively, providing vital knowledge, suggestions and tips to assist people on their journey to quit smoking.
05.
Microsite
A microsite was created as an additional source of info for smokers and for campaign partners
to download campaign assets and materials.
Thank you
Client: Nicorette
Agency: Zeno Malaysia
Creative Director: Suffian Abdul Rahman
Art Director: Yeo Pek May
Copywriter: Villi Geow
Designer: Wong Fui Yee
Designer: Wong Fui Yee
Senior Manager: Rachel Wong
Account Manager: Tilla Lingam
Account Executive: Danielle Leong
