Advertising Campaign
Pass Pass Pulse Candy (DS Group)
‘Pulse’ is a hard boiled candy, with a tangy twist. The Kachcha Aam flavoured candy is a unique powdered filling candy that tantalizes the indian taste buds across age groups.
‘Pulse’ is a hard boiled candy, with a tangy twist. The Kachcha Aam flavoured candy is a unique powdered filling candy that tantalizes the indian taste buds across age groups.
Target Audience
Class- Lower class to upper class
Age Group- 5 to old age.
Class- Lower class to upper class
Age Group- 5 to old age.
Concept- After eating pulse, the first reaction of a person is “Wow! ismein kya hai.” with different facial expressions and different taste in one candy. So, by observing them I targeted every age group and their taste related expressions. The new candy is not mere candy but an experience of flavours combined with the gesture of happiness.
Design Process- Brain storming, Research, Mind mapping, moodboard, Ideation, Concept, Sketches, Final visual design.
Medias- Poster(series), Press(series), Collaterals- Hoarding, Bus stop billboard(3D), billboard, Brand Experience- Badges, Tattoo, Bookmarks, Playing cards
Poster Series
Press Series
Collaterals (Mockup)
Brand experience (Mockup)
