VWFS Profleet is an elite fleet services provider that offer all vehicles under the Volkswagen manufacturer umbrella. Big corporations with huge fleets of vehicles could potentially save hundreds of thousands of pounds in fleet services from management to vehicle maintenance.
VWFS needed to create content to promote this new service. The challenge was to come up with a direction that could sit alongside their current brand. We came up with a photomontage illustration style that takes inspiration from horizon lines and reflects customisation while maintaining a sophisticated and exclusive feel. We created a microsite alongside iconography and several pieces of content.
