Letícia Motta Personal Identity
I'm a freelancer graphic designer. As a designer, my function is to find solutions to communication problems. Sometimes, jobs are related to visual enhancements for brands, but other times, perception and organisation are the best skills to solve a problem.
How to integrate these capabilities that a good designer need to have into a symbol? And as you can imagine, creating a logotype when you are your own client is the hardest part.
The solution was to create something that represented my style at the most: I'm clearly minimalist, I love graphic design and functionalism. So, a monochromatic palette would be perfect. And if a logo works in one color, it works anyway.
The concept of the shape is based on a geometric grid and represents some abstract meanings, that you can se below:
