All businesses have the same marketing goal: to sell products. Effective marketing is essential to the success of any business, regardless of the size. Businesses use a wider range of marketing methods to reach their audience. Marketing programs need to be tailored to the specific audience in order to generate results.
B2B and B2C Defined
There are two categories of marketing – B2B and B2C. What do the acronyms mean? Business-to-business (B2B) companies market products and services to other businesses, while business-to-consumer (B2C) marketing targets individual consumers.
Key Differences
While B2B and B2C businesses use similar marketing programs, such as events and advertising, differences exist in strategy, goals, timelines, and execution.
Marketing Goals
B2B marketing focuses on increasing...
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