Primary headache disorders are complex to distinguish and treat, warranting comprehensive and ongoing medical education as research increasingly uncovers effective medications with novel mechanisms of action. Forefront’s goal upon completion of this activity was to have headache specialists and primary care physicians be able to 

   1. Discuss the prevalence and burden of migraine.

   2. Develop optimal plans for acute and preventive treatment of migraine, including difficult patients.

   3. Effectively engage patients in the diagnosis of migraine or other primary headache disorder.

   4. Describe newly characterized mechanisms of migraine pathophysiology.

   5. Analyze safety/ efficacy profiles of new and emerging therapies for acute and preventive migraine treatment.

As acting Art Director, my goal was to develop an art theme that was a mix between highly scientific and highly personal. Within the presentation, were incorporated patient case-videos and medical pathway infographics to break up the didactic presentation. The infographic pathway was personal in tone, so providers could gain a sense of empathy for suffering patients and more incentive to effectively engage their patients. 

By partnering with Educational Measures, Forefront was able to incorporate iPads and create a more engaging and immersive learning environment. Providers could participate in polling questions, ask questions and have access to the slides, additional resources and more.

Past landing pages were created in WordPress and owned by the Forefront account team members, which was burdensome for them, so I built a custom landing page with Adobe Muse, so creative is now able to have more control with the design and functionality internally.