Working with Gray Hair Software for their marketing needs has been great.  Gray Hair develops software specific for streamlining your postage tracking needs.  They have worked mail tracking out to an almost exact science so you know how much of your mail is being seen by your target market, how much is getting lost in the mail, and how much is getting tossed in the trash.  This is just one advertisement showcasing just one bit of the software that they develop, custom for each client, every day.  Staying consistent with their brand, I wanted to visually communicate this system.  There was plenty of wording to describe their service so I utilized good typography to make it all fit on the page while still being easy to read.