A 20th anniversary campaign launch for Champions, one of Jordan's oldest sports stores. With over 20 worldwide brands, Champions is a hidden treasure chest of all things urban. 
The client wanted to showcase that Champions does not only offer sports-related merchandise, while still portraying that it's one of the oldest Sports stores established in Amman through it's 20th anniversary campaign. The concept behind using a mixture of illustrations, bright colors and modern fonts was to show that Champions is still and up-to-date and modern store with the latest merchandise, while giving the customers the subtle reminder that this was the store we all went to as kids for any kind of urban merchandise we need.  
 I came up with an illustration concept for the magazine ads showcasing the different brands and types of merchandise to portray how diverse champions products are. 
The social media campaign consisted of a daily offer design, using an illustration of the product that had an offer with the corresponding logo. 
I also created stamp cards and vouchers for both Champions and Burger Joint that were bright and whimsical, while giving them a slight retro look. 
The project consisted of:
Magazine ads
A full month social media campaign with daily offer posts, cover photos and a digital calendar showcasing the offers they were giving throughout the month. 
Posters to be printed and used digitally
Vouchers and stamp cards for a special deal with Burger Joint 
Posters showcasing offers in collaboration with Burger Joint