BACKGROUND
A charity and global movement, protecting people wherever freedom, justice and dignity are denied.
BRIEF
Raise awareness of violence and abuse against women and support their human rights globally.
IDEA
Looking at the most common forms of abuse within certain cultures. Exposing how women are treated through discrete messaging and letting them tell their story.
THE FACTS
41-61% of Asian women report experiencing physical and/or sexual violence by an intimate partner during their http://www.bbc.co.uk/news/world-asia-16201961lifetime. In a six-year period, 160 cases in Asian families resulted in 226 fatalities, of which 72% were adult homicide victims, and 18% were suicide deaths. 68% of victims were intimate partners (current, estranged, or ex-partners), of which 111 were women. http://www.api-gbv.org/resources/violence-against-api-women.php
About 87% of Bangladeshi married women are abused by their husband, this according to a nation-wide study (a sample of 12,600 women). Only 8 per cent of respondents said that they were never abused by their partner. http://www.frontpagemag.com/point/218114/87-women-muslim-bangladesh-are-abused-daniel-greenfield
In Bangladesh, a man had tied up his 21-year-old wife, Hawa Akther Jui and taped her mouth and cut off her five fingers because she pursued higher education without his permission. http://www.bbc.co.uk/news/world-asia-16201961
THE FACTS
This is a representation of the realisation of human trafficking whilst being forced into prostitution. This is highlighted in Eastern Europe through the cultures patterns and typography.
THE FACTS
The practice is mostly carried out on young girls sometimes between infancy and adolescence, and occasionally on adult women. The practice is often considered a necessary part of raising a girl, and a way to prepare her for adulthood and marriage. It aims to ensure premarital virginity and marital fidelity. It also violates a person’s rights to health as the procedure can result in death. It involves removing and damaging healthy and normal female genital tissue, and interferes with the natural functions of girls’ and women’s bodies. More than 3 million girls are estimated to be at risk for FGM annually.
In eight countries, almost all young girls are cut. 98% in Somalia, in Guinea 96%, in Djibouti 93% and in Egypt, in spite of its partly westernised image, 91%. In Eritrea and Mali the figure is 89%.
Female genital mutilation is an abuse mainly present in Africa and is performed on young girls, a ritual that takes them to adulthood.