PPC pay per click digital advertising with Bing, Google, LinkedIn and Facebook
Pay per click advertising (PPC) can help you gain thousands of new customers, re-engage old customers and help your brand to stand out from the competitiveness. By increasing your budget across the four main networks, it allows for equal portrayal and remarkable budget reductions. Let’s discuss the main advertising networks, followed by digital campaign types and Digital marketing agency in Bangalore Follows.
The main networks we work with as Digital Marketing campaign specialists:
Note that we are impartial as to the network you use – and do not receive a commission from your ad spend. The most important thing to us, is to get you good quality web traffic that is going to convert into real clients. The guide below is based on what we experienced with our clients’ accounts, rather than what is reveal by paid media.
Bing Ads: As part of the Microsoft network, Bing is quickly growing its market share, contagious up with Google in many ways. I am a strong advocate of using Bing to acquire clients, especially in markets where Bing makes up more than 10% of the search volume. The fact is that if there are 10 million searches per month for your subject and you only target 20000 clicks –possibility is you can possibly run on Bing alone without even stirring Google and Facebook. (The same applies conversely for Google and Facebook).
LinkedIn Advertising Solutions: Typically, LinkedIn is useful in two plots: When B2B advertising is more suitable and you do not seek to reach out to the public at large, or when the campaign seeks to target people with specific job company sizes, Job roles and qualifications. In fact, there is no other network that can help you to target in such an accurate manner. Normally, this explains why the typical cost per click on LinkedIn ads may be higher – and rightly so.
Google AdWords: Since Google presently has the huge share of the search market, companies tend to disburse the bulk of their budget with Google. Although, if you opt to look back the obvious, where you competitors are not looking (i.e. Bing, LinkedIn, AOL and other networks) then significant savings can be made – since the competition raises the CPC on the Google network outstandingly. Google is quite useful for remarketing, search and display, however issues with invalid clicks, “bot traffic” and shady clicks is a huge concern in this network.
Facebook ads: Whilst Facebook offers the capability to target users based on a range of specific demographic, personal, geographic and behavioural criteria, campaign managers have to protect carefully against secret costs and the propensity to charge for impressions rather than clicks. Typically, only in cases where search requirement is too low, or maybe in trouble communication, would it make sensation to include Facebook in the marketing mix.
Pay per click advertising is mainly divided into the following sub types:
Display network: So, a lawyer or accountant would like to appear in the Economist, Forbes, Entrepreneur.com and Business insider? Or a doctor would like to appear on WebMD and Mayo clinic? We can get you in there without editorial approval in a question of seconds. A possible client could be reading about your competitor, a particular product or service – or even commonly speaking, they could show online behaviour associated with your particular clients. In this case, the reader is selected with an advert that will only incur a cost when they click on it. The incentive here is if the advert is NOT clicked on, but still seen by the reader, we do not pay anything, thus the “branding” benefit is completely free. Remarketing is a sub type of display advertising, where we mainly target previous clients with certain messages.
Search network:
This is by far the big converting method. Whereas display ads may convert 1% of clients in a category, search ads can easily convert 3 to 5% of the same clients. This is because the clients is asking Google or Bing a particular question – and your company advert comes up as an answer.
Making sure you get the best deal for online advertising:
We can help you to set up and manage digital advertising campaigns across all of the major networks. As an agency, we take ZERO commission on the adverts.
All the Digital marketing consultancy in Bangalore follows the above PPC, Bing, Google, LinkedIn, Facebook. For the promotion of website. Paid networks always play an important role in Business. Best SEO companies in Bangalore goes for the paid networks because SEO is show’s slow result and want to Hire good content writing and marketing services for the nice results on search engine optimization.
