Client: Volkswagen India
Brief: Tactical radio spot (hindi) to convey offer - ' buy Volkswagen in 2015 at the prices of 2014. offer valid till 31st Jan 2015'
Volkswagen RADIO SPOT 1:
Boss: Cancel all my meetings today. I have an important work to do.
Secretary: But sir, aaj ek bohot zaruri meeting hai. Humari deal haath se nikal jaegi.
Boss: Agar mai jaldi nai gaya toh mere haath se Volkswagen nikal jaegi!
VO:
Now drive home a Volkswagen at the prices of 2014! Offer valid on limited stocks and till 31st Jan only.
Volkswagen RADIO SPOT 2:
Guy 1: hey did you know you can buy a Volkswagen at last year’s prices?
(sound of rushing out, getting into a car and reaching VW dealership.)
Manager: Welcome to VW dealership Sir.
Guy 2: (panting) I need to book a VW.
Manager: Sure sir, this way please.
Guy 2: hang on... the 2014 prices are still on, right?
Manager: (light chuckle): Absolutely Sir. You are right on time.
VO:
Now drive home a Volkswagen at the prices of 2014! Offer valid on limited stocks and till 31st Jan only.
Volkswagen RADIO SPOT 3:
Guy 1: yaar ye purani cheeze bech de. purani cheezo me kya rakha hai. fayda nahi hota bass kharche hote hai.
Guy 2: par agar purani price me naee VW mil rahi ho toh? Hua na fayda.
VO:
Now drive home a Volkswagen at the prices of 2014! Offer valid on limited stocks and till 31st Jan only.
