A student project (mock ad) for one of Timex's newer watches (Intelligent Quartz Flyback Chronograph) illustrating the durability of the timepiece. The actual watch was placed on a fake arm I created with the help of Stalker Switzer studios. It was then cast into a large brick of fake ice/liquid rubber. The time piece remained functioning inside this encapsulation for seven months. Recently I cracked open the ice and retrieved the watch to wear on a daily basis (still on its initial battery). The rigors of this photo/video shoot alone are a testament to the quality of Timex watches.