THE TASK
Make the RSAF50 celebration about increasing the public’s affinity and appreciation.
Make the RSAF50 celebration about increasing the public’s affinity and appreciation.
OUR APPROACH
Presenting RSAF50 with warmth, fun and inclusiveness. The citizens and RSAF personnels featured
Presenting RSAF50 with warmth, fun and inclusiveness. The citizens and RSAF personnels featured
were housed in the ’5’ and ‘0’ respectively, signifying the unity we share. The infinity symbol simultaneously represents the continuous effort to strengthen our unity allowing us to thrive in peacetime.
Outdoor 6-Sheet Posters
Progression of Visual
Behind the Scenes
Executive Chairman: Neil Johnson
Chief Creative Officer: Chris Chiu
Deputy Executive Creative Director: Thomas Yang
Creative Director: Pradeep D’Souza
Art Director: Elijah Ng
Deputy Executive Creative Director: Thomas Yang
Creative Director: Pradeep D’Souza
Art Director: Elijah Ng
Production House: Shooting Gallery
