#4GSQUAT Character Design
Draft for key visual proposal
These characters were made as a draft for a key visual proposal for the Web Campaign, #4GSQUAT.
The idea was to challenge teens to share their #4GSQUAT move on social media in order to win 1 GB of Mobile Internet by Cosmote. 3 funny Characters were designed, in a 3D aesthetics, made of simple forms. The color palette was based on the Cosmote color scheme. The #4GSQUAT font is Institute Regular and was selected for a geometric & corporate feel.
Close Ups
Thank you!
Agency/ OgilvyOne Athens
Creative Director/ Dimitris Savvakos
Art Director/ Gert Tzafa
Art Director/ Gert Tzafa
Character Concept/ Antonis Margaronis, Yvoni Mouchtaropoulou
Character Design/ Yvoni Mouchtaropoulou
Copywriter/ Panagiotis Papamatthaiou
Account Managers/ Clio Glykofridi, Athanasios Gemenis
Account Managers/ Clio Glykofridi, Athanasios Gemenis
