In between the back to school and holiday frenzy, Payless knows that women savor time for themselves. We’re creating a season just for her where she can feel good about buying for herself, and saving big, too! With affordable prices and new fall trends, our girl can feel confident about her style, and indulge in some much-needed “me time” along the way.

Our team identified the time between Back to School sales and Holiday as a new cause for celebration: the "Season of You." The season is a time for Payless' target audience (women self-purchases in their early 20's to 40's) to focus on themselves and take the time to restock their closets with the latest footwear trends. 

Payless shoe designer, Wendy Wolther, became the face of the campaign and gave a voice to Payless' fashion authority. We created a series of videos to live on-site and be promoted on social platforms to highlight specific seasonal product and drive sales.