An advert created for Carl M Lundh in QX magazine. QX is a free magazine and the biggest of it's kind in Sweden with the target of a gay audience. Carl M Lundh is selling different solutions to get more hair as said in the advert, and the target audience for this specific advert is men who suffers from hair loss in different forms. The headline "What would more hair means for you?" is a direct question to the audience followed by a suggestion of different products for more hair.