Attendance and sponsorships for the Fort McHenry Business Association's annual Crab Feast had dropped off in the years prior to 2010, so they requested a complete redesign of the event's look and feel in order to spur more ticket and sponsorship sales. The design used for 2010 and 2011 resulted in an increase in both. Materials included a logo, sponsorship request letter, posters, banners, a billboard, emails, tickets, and ads. All original photography by both me and a colleague.
1/2 PAGE VERTICAL AD. For those not in the know, when you go out for crabs in Baltimore, they cover the tables with big sheets of brown kraft paper. Thus, the background texture.
