This is a campaign for Ladushki - Russian baby food brand. Ladushki is the name of a popular child game invented ages ago to ensure proper development of kids' motor skills. There are tons of these games in Russia, and this commercial is about one of them. During the game every finger of the baby touches her thumb in turn. It's not easy for a baby! That is why Mom would help.

The slogan of the campaign: So that little ones became big.

AC Production (Moscow)
Creative team: Katerina Kovaleva&Mikhail Kovalev
Producer: Ilya Mariakhin
Director: Sergey Osipyan
DOP: Ed Moshkovich


Adrenalin Brothers (Kiev)
Producer: Kristina Tamarya