Zona Sul Carioca Christmas
Zona Sul is a supermarket that sells premium products and is focused on good gastronomy. Zona Sul was born in Rio de Janeiro and they have more than 30 stores at the city. Carioca is how we call who was born in Rio de Janeiro.
In 2014, they wanted a Xmas campaign that represented their "carioca" identity. So, how to create a campaign that represents their identity, products they sell and the Xmas spirit?
Rio de Janeiro summer + good gastronomy + Christmas = Zona Sul Carioca Christmas
Composed of printed inserts, mobiles and store fronts, as well as posts on the official website of the advertiser on Facebook, the campaign brings the classic gingerbread dolls and decorated cookies, set in a very carioca scenary, with sun, beach and bikinis. All the pieces bear the title: "Carioca Christmas is more delicious". All elements were handmade by confectioners, and the entire process recorded in a making of video.
Credits
Agency: WMcCann
Client: Zona Sul
Client: Zona Sul
CCO: Washington Olivetto
Creative directors: Marcelo Pires e Fábio Onofre
Art director and copywriter: Letícia Motta e Ricardo Ruliere
Art director and copywriter: Letícia Motta e Ricardo Ruliere
Movie studio: Visorama
Sound studio: Play It Again
Art Buyer: Ana Bandarra
Photographer: Cunha Studio
