Branding for an independent research unit that exists to rethink current doctrines, reimagine industry norms & reset personal training methodologies. Reset LAB is for classes, workshops, talks & events – all designed to enhance the precious connection that exists between mind & body. 

The identity had to cater for the diverse clients they work with, but also a visual language, through icons that could explain movements, techniques that can be adapted. The website is soon to be launched.