Fineco
Institutional campaign for FINECO reposition.
CONCEPT:
There are many things that we do automatically, that seem to be easy, like breathing, smiling, walking... but these things hide a complex process. This is the way FINECO works, they make the bank complexity look easy.
CLAIM:
Fineco. The bank that makes bank easy.
CONCEPT:
There are many things that we do automatically, that seem to be easy, like breathing, smiling, walking... but these things hide a complex process. This is the way FINECO works, they make the bank complexity look easy.
CLAIM:
Fineco. The bank that makes bank easy.
STEP 1: Breathing
TVC
OOH
Fineco. Easy, like brathing.
Fineco. The bank that makes bank easy.
Fineco. The bank that makes bank easy.
PRINT
STEP 2: Smiling
TVC
PRINT/OOH
