Haufe Lightspeed
The relationship between Butchershop and Haufe, one of the largest tech giants in Germany, Switzerland, and Austria, is an unlikely one. Despite the challenges of geography, time zones, and culture, Butchershop and Haufe have become true partners.
We overhauled Haufe’s visual identity with a new, scalable global design system called Lightspeed, which we used to rebuild the Haufe website from the ground up, and deployed across all experiences, from product pages to sales decks used for pitching the product to clients.
The result is a bold and progressive design system to signal the future of the company while maintaining elements of Haufe’s pre-established identity.
