Matthews Premium Butcher seeks to serve the highest quality meats, cut to customer specifications, and become the foremost specialty meats provider in the great Leederville area. The shop environment is friendly with a strong emphasis on excellent customer service. With big supermarkets providing basic meat options at relatively low prices, owner Trent Matthews felt he needed a contemporary, bold design to stand out. The overall design reflects these values by using a bright red/ orange tone, a modern san-serif typeface and light-hearted animal illustrations.

* Fictitious branding project for uni*