Context: Beaufort is a light blond beer drunk by young ivorian people, with the baseline "The origin of freshness".
We created a territory about FRESHNESS, not only for the cold aspect but also the way of acting, dancing, wearing, living, being...
Our people are fresh, our people are Beautiful.
Response: 10 Shorts films to make the brand speak - A fresh and energic image bank.
5 of the 10 little movies:
Lifestyle shoot: The intention was to shoot the freshness of living of our young ivorian people.
An extract of the image bank:
Product shoot : The intention was to change from the usual shoot of beer bottles.
Client: Solibra
Agency: Voodoo
Strategy : Bénédicte KODJO, Sarah KOUAME
Brand Manager: Aminata Diagne
Copywriter : Christophe Courcelle
Art Director : Christelle Bochet
Photographer: Ludovic Ismaël
Director: Yann Gorriz
Stylist: Eden
Production Company: BADASS
