Macadamia Color Branding

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We helped Macadamia Natural Oil launch as one of the hottest professional hair brands on the market in 2009. Since then, the line has expanded exponentially with more and more new products being developed all the time. Macadamia approached Version-X again to help them develop a brand for their new hair color line, Macadamia Oil Cream Color. This new color line features several products across a complicated system for salon professionals, so instructions and visuals needed to be strong and simple while still relating to the overall Macadamia brand.