Urban Collection POS and Consumer guide
BRIEF
To develop a range of POS that appeals to the Timberland ‘street lifestyle’ target market and challenges the traditional style POS displays, and to design a consumer guide to be given out with any purchase from the Urban boot collection. The design should both uphold the classic Timberland brand and appeal to the Urban/Contemporary collection clientele.
APPROACH
POS - With very limited, very competitive in-store space allocation, we needed to make sure the POS we designed had instant visual appeal and impact. Focusing on strong photography and striking use of print finishes, we were able to draw out the character and essence of the boots.
Consumer guide - We put together a handy pocket-sized booklet, using a combination of photographic and illustrative images, accentuating key details of each individual boot. The tactile quality was also important, which we achieved through the use of a recycled uncoated stock for the inner pages and an untreated board for the cover, with a bold spot UV logo printed across it.
The booklet went on to feature as a giveaway on the front cover of Touch magazine.
DISCIPLINES
Art direction
Design
Photography
Illustration 
Illustrated point of sale boards for in store
Illustrated point of sale boards for in store
Pocket size printed consumer guide
Pocket size printed consumer guide
Pocket size printed consumer guide
