Photo: WaterAid/Joey L.
From you to her: The Gift of Clean Water.
WaterAid ran these digital ads on Seattle Times online around the holiday season. Drawing on the giving spirit of the season we associated water as a precious gift. Images of a smiling kid with extended hands help visually convey the act of giving/receiving. A bright energetic smile by a flowing tap show the simple joy of having access to water.
We added visual trust signals showing our charity rankings and connected to the organization’s long history spanning over 30 years.
