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Did you knew that driving and texting increases four times the risk of being part of one of the four million car accidents in mexico?
Problem: The use of a cell phone while driving is more dangerous than driving drunk. (3 beers) 
Objective: Make awarness in people, to that they won't use the cell phone while driving.
Idea: Show images with the elements of and accident cuased by driving and texting.
That's why we want to create awarness and we camed with an idea of a publicity campaign.
Result

Poster

Billboard

Fence
Bus Stop

Newspaper
Magazine
Suplement
In order to create more interest from the viewers we decided to create an app.
Steps:
1. Scan
2. Download
3. Personilize
4. Use it!
 
  
 
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Trabajo en equipo para clase de Taller de Publicidad en la Universdad de Monterrey, donde se creó una serie de posters para la concientizar a la Read More

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Creative Fields