Every year trivago surprises their, over 1000 employees, with a secret destination, a 3 days long company trip. A very small group knows about the destination beforehand and it is only revealed for the rest of the company on the day of the departure. In 2016  I have been the lucky (and only) designer who developed secretly from concept to final execution all the design materials for this event, from digital to print, merchandise to interior.

Ibiza is all about music and party. Likewise, trivago on tour involves music and partying but it is just as much about getting in tune with one another, getting closer and finding our harmonies together. trivago is a very diverse community, with many nationalities all having their own cultures and voices, yet they sound pretty well all together.

I recorded some of my colleagues  saying “trivago on tour”. Although they said exactly the same words, because of their different accents, dialects and tonal personalities, each sound wave image turned out different. The key visual has been created by the combination of these different shapes of sound waves, and reflecting  the diverse internal culture of trivago.

The waves from the key visual have been iterated to several print materials, such as, welcome cards, menus, daily agendas...