The all new BOSS-Full promise was quite striking, so its communication would have to be nothing less. In this region-wise TVC, our hero got so immersed into the experience it was as if he was taking part in his own, MTV worthy, music video. The truth, as revealed in the end however, wasn't quite as blissful. It was the BOSS Full effect it seems. 

Live it to the full.

P.S. The awfully bubblegum-mainstream ballad is original, created on purpose for the ad, work of some well-known greek composers.