Client: Vivo
Project: Brand Guardianship and visual identity refresh (2016).
Concept: Vivo is the leading telecom company in Brazil and has been in operation since 2003. The brand has gone through different brand evolutions throughout these years, and its latest one was aligned with it’s new brand idea and strapline, “Viva Tudo” (Live It All).
In order to reflect the evolution of the brand towards an increasingly digital and multi-platform context, the brand’s visual assets were revamped, defining purple as its primary and proprietary colour. The previous 3D brand assets were replaced by an overall flat, simplified design and logo, creating a more modern look and feel, and guaranteeing effectiveness across all communication platforms – both on a user interface (UI) and user experience (UX) level.
In addition, an extended colour palette, new gradients, graphic elements and a new iconography style were developed to allow greater creative flexibility for all of Vivo’s agencies and providers, without losing its brand consistency in their different touch points.
Project: Brand Guardianship and visual identity refresh (2016).
Concept: Vivo is the leading telecom company in Brazil and has been in operation since 2003. The brand has gone through different brand evolutions throughout these years, and its latest one was aligned with it’s new brand idea and strapline, “Viva Tudo” (Live It All).
In order to reflect the evolution of the brand towards an increasingly digital and multi-platform context, the brand’s visual assets were revamped, defining purple as its primary and proprietary colour. The previous 3D brand assets were replaced by an overall flat, simplified design and logo, creating a more modern look and feel, and guaranteeing effectiveness across all communication platforms – both on a user interface (UI) and user experience (UX) level.
In addition, an extended colour palette, new gradients, graphic elements and a new iconography style were developed to allow greater creative flexibility for all of Vivo’s agencies and providers, without losing its brand consistency in their different touch points.
*Teamwork developed by Lambie-Nairn®.
