Casa Nua
2017
Marketing an assisted living project is a challenge, specially in a country like Colombia where the roots to the family home are part of the identity of the nation.
It is because of this that the project wanted to transmit warmth, care and security through a campaign that used a series of idyllic postcards. A nod to both the tangibility of that lost art of writing a postcard –something familiar for the residents– and the conception of the project as a luxury destination community nested in the tranquil San Lucas Neighborhood among the green mountains of Medellin.
Each ad becomes a postcard sent from a place built for the luxury of old age, with the emblem of the development used as a postage stamp. All under the concept of “Longevital”, and old age environment that brims with vitality.
It is a place created for continuing living a great life.
