MicroEdge is the industry leader in grants management software with prominent charitable clients such as the Chrysler Foundation, Home Depot and National Geographic.
The problem MicroEdge faced was incremental updates to its existing offerings without adding any new innovations. Meanwhile its competitors were taking market share by developing copycat software. Making matters worse, clients were starting to lose trust in MicroEdge as a brand that understood their needs.
The problem MicroEdge faced was incremental updates to its existing offerings without adding any new innovations. Meanwhile its competitors were taking market share by developing copycat software. Making matters worse, clients were starting to lose trust in MicroEdge as a brand that understood their needs.
Superhuman helped change MicroEdge’s perception in the marketplace by gaining insight into grants managers, its primary target. We discovered grants managers absolutely loved their work. They viewed their jobs as a mission to make a difference in the world.
